Nossa história

Como tudo começou

A história da Adnow começou 2 anos atrás, quando um grupo de geeks digitais apaixonados por marketing digital, RTB e Big Data decidiu criar um novo formato de anúncio nativo híbrido. Este formato foi projetado para veicular anúncios e ajudar a descobrir o conteúdo novo e interessante para os visitantes. Além disso, este formato permite usar media-banners e anúncios nativos na mesma campanha, o que é muito útil para os clientes e agências que executam campanhas de promoção da marca. A ideia de "veicular anúncios e conteúdo interessantes" é bastante óbvia, mas a solução técnica é complicada. Levou mais de 1 ano para a equipa da Adnow para desenvolver o primeiro protótipo da plataforma. A eficácia dos algoritmos foi bastante impressionante desde os primeiros passos. Tudo isso se tornou possível porque os nossos co-fundadores têm trabalhado com RTB, Big Data, compra de mídia, campanhas pay-per-click e publicidade móvel por últimos 10-14 anos. A combinação de paixão e experiência fez possível melhorar esta plataforma e criar em apenas 2 anos uma ferramenta afiada de native ads.

Em dezembro de 2015 a Adnow começou a trabalhar com webmasters e foi lançada uma plataforma aberta. Com feedback recebido dos clientes e dos nossos parceiros, os algoritmos e modelos matemáticos da plataforma foram alterados mais de 12 vezes para melhorar os mecanismos seletivos.

Adnow now =)

Passaram-se 2 anos e em 2016 a Adnow tem o orgulho de ser uma plataforma para mais de 150 000 parceiros, servindo mais de 4 bilhões de impressões por mês em 107 países. Estamos muito satisfeitos com esses resultados, mas há um longo caminho pela frente e nós sabemos disso. Estamos trabalhando duro todos os dias para melhorar os nossos produtos e algoritmos e fornecer maiores rendimentos para ambos os lados - anunciantes e publishers. Sim, nós nos tornamos uma grande empresa, somos internacionais, mas estamos prontos para trabalhar mais. E por isso podemos oferecer aos nossos parceiros e clientes mais que qualquer outra rede!

The Next Level of Building
Your Content Reach

Content Discovery and Content Distribution is one service that has recently surfaced as a solution. These services take your content and put them on the websites that have content related to your niche. This means that you end up targeting exactly the audience who is interested in your content. One such service that I have been following and observing is AdNow.... Read more >>

4 Ways Brands Should Use Native Advertising
In 2017

As the Business Development Director of Native Ad Network Adnow, points out, it`s increasingly important to make sure all your content, including your native advertising, is mobile-friendly, with mobile traffic expected to grow by almost 800% in the next year....Read more >>

Native advertising, the new marketing workhorse

The ultimate key to success with native advertising is to deliver engaging content that will provide value to the reader. Unlike straight display advertising that affords a very short window of time to grab attention, native ads offer the potential of longer user engagement.... Read more >>

Why Smart Internet Marketers Are Opting
for Native Advertising

That`s why, in 2017, it`s evident that the world is moving the way of native ads, and you should too if you want an optimal yield from your marketing strategies....Read more >>

5 native advertising trends you should
know about

Content Recommendation has gone to the mainstream, and you can have a glance at all the ma blogs you can find the content recommendation widgets. Nowadays, Visitors are choosing native ads more than the other banner ads because they are willing to look and interact with the native website which has the related information of the relevant products....Read more >>

If Social Media Flunks Your Brand,
Try Native Advertising

As more brands become publishers and white-label content producers, native advertising will take a granular approach to reaching audience, making it possible to touch aspects social media advertising could not....Read more >>

Native Advertising Creates Better
User Experience?

Another big way by which native advertising champions user experience is through its less intrusive indirect ad format. Research studies have shown that users are usually put off with direct sales-oriented messages and this is where the conventional ads fail....Read more >>

How Native Advertising Is Taking Over
Traditional Marketing?

This question is well answered by Vladimir Bashkin, Business Development Director of AdNow (a fastest growing native advertising network) who is responsible for leading the global operations team. He is duly involved with the product development, sales as well as business development processes. He said our platform that primarily focuses on providing customers with widget-based native advertisements that work wonders when placed with relatively significant content on any website/ blog that run by a set of complicated algorithms....Read more >>

Entrepreneurship Lesson to Learn from Native
Advertising Superheroes

People tend to forget that money is the means, not the end. Your profits are a mere tool to achieve a higher goal. In AdNow case, money always was just a thing to spend on quality, because what is the point of high profits if public opinion about you is low? Our minds were always set on worldwide coverage and we’ve achieved the result of over 150 000 partners from 114 countries in recent 2 years. We’ve worked hard, we’re proud of results and we’re not going to stop. I am sure that when money became your only concern you’re about to fail....Read more >>